ARTICLE | Survey of College Counselors Reveals Best Practices for College Tours

Inspiring students to consider and work towards going to college requires their counselors to draw on a number of techniques, technologies, tools and programs like college tours.  Many counselors report that tours can often be the catalyst or tipping point for a child who could go either way.  But taking students on tours demands both time and money, things that are typically (well, always!) in limited supply among counselors and school systems. 

As admissions officers, how to work toward making campus visits easier, more cost-efficient and more valuable to students? In seeking answers to these challenges, a 2016  College Tour Survey was distributed to nearly 2,400 high school counselors throughout the country (most of whom are affiliated with GEAR UP, TRIO, and AVID programs). What was found was both a wide variance in answers for some questions, then almost universal agreement on others.
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